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Roku apps store rubot tv9/20/2023 ![]() ![]() In 2015, Roku was the first streamer to include Nielsen ratings and has been a pivotal partner ever since. The strong relationship between Roku and Nielsen is also important in its own right. Although it doesn’t mean the incumbent can’t offer its own alternatives. Advertisers will test many new ad buying and attribution products during this year’s upfront event in May – and that’s somewhat unfortunate for Nielsen. The Nielsen announcement is timed so that Roku and broadcasters can test and incorporate DAR guarantees into upfront sales. And A+E Networks can offer “new guarantees” for streaming inventory with DARs on Roku, says Tyler DeNicola, the broadcaster’s programmatic revenue and partnerships VP. LG Ads, the TV manufacturer’s media biz, launched a “Guaranteed Outcomes” product last week making the same promise based on its automatic content recognition capabilities. With the partnership, Roku can promise that advertisers licensing the data only pay for ads served to a target audience, Broadcasting and Cable reports. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019. Here’s today’s news round-up… Want it by email? Sign up here. ![]()
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